Japanese skincare brand, Tatcha expanded into Ulta Beauty, with product availability starting January 1, 2025. 
 
With the growing interest in Asian beauty, Tatcha launched in Ulta to expand its customer reach and introduce Japanese beauty rituals, characterized by a respect for holistic skin health and mindful consumption.
 
Mary Yee, Chief Executive Officer, Tatcha, commented, 
 
“I admire the values and principles that Ulta Beauty upholds, and its commitment to excellence and authenticity in delivering the best-in-class products to consumers. This partnership with Ulta Beauty helps Tatcha reach new guests, elevating their skincare rituals to foster a deeper connection to self-care.”
 
The Tatcha Dewy Skin Cream and the extended Tatcha assortment, including exclusive sets, will be available in all stores and online. 
 
The Dewy Skin Cream has shown double-digit growth each year since its launch in 2019 and is expected to thrive at Ulta Beauty. 
 
Nicole Frusci, Chief Marketing Officer, Tatcha, said, 
 
“Our purpose at Tatcha is to change the way people see their skin and themselves, which is why we are thrilled to be partnering with Ulta Beauty, a retailer that shares these core values and understands that beauty has the potential and power to transform lives.”
 
Tatcha created the Beautiful Faces, Beautiful Futures fund in partnership with the non-profit Room to Read to help children grow with confidence, starting with their education. A portion of every Tatcha purchase supports Room to Read’s goal of creating a world free of childhood illiteracy and gender inequality.

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